It’s almost 12 hours since the launch of what promises to be the most controversial phone in the world this year, and we’re as confused as everyone else. Nothing adds up about the Rs. 251 phone, not even the price tag. Here’s why.
“Copied Apple Icons
Copied Apple Buttons
Released Adcom handset in lieu of Make In India
Have no information about patents or copyright
Paid up capital just 60 Lakhs
One Lawmaker objected that its building fraud
Its impossible to provide set in 4$
No Cash on Delivery available
Govt denied that it had not supported company
Founder name is Cute Mohit
Still you think that you should waste your 251 rs” – Ashish Agarwal
There’s whitener used to cover up the real logo
It’s apparently a product of Adcom, a company known for Chinese rebranded phones.
— Joy (@Joydas) February 18, 2016
You can buy half the phone, apparently
These guys have redefined EMIs and half-off – just buy half the phone?
— Reddit India (@redditindia) February 18, 2016
They booked full page ads, but can’t handle one second of internet traffic.
— vinod rajput (@vinodrajputs) February 18, 2016
Orders opened at 6 AM today. At 6.01 AM, the site was offline for most, who took to Twitter to whine and outrage. Such server stupidity, for a budget phone, for a country with the size and cheapest-first greediness of India is unprecedented.
— © Apurb K Choudhary (@beingAPU) February 18, 2016
It’s too blatant an Apple copy
There’s no creative inspiration here – the company has reportedly straight up lifted icons (including the web browser, calculator, camera and email) from Apple’s iOS. if Apple sues, you can say goodbye to your budget phone dreams.
How the heck are they planning to make money?
— Kirit Somaiya (@KiritSomaiya) February 18, 2016
Ashok Chadha, president at Ringing Bells, tried to explain the so-called business model of a phone that seems to be retailing at a loss. For one, there’s no government subsidy at play here. Despite a manufacturing cost of Rs. 2500, Chadha claimed “economies of scale”. In his words: “If you look at the Indian market, it is at 2-crore units a month. If you take 30 per cent of that, then you achieve economies of scale. Because of this economies of scale, we reduce the cost of the phone by around Rs.500.”
Then, there’s duty exemptions. “First, we reduce around Rs.400 on the Rs.2,500 price by getting a duty exemption.”
And to top it all off, Ringing Bills is trying to beat India’s leading ecommerce sites. “Many players want to use our e-commerce platform to sell their products, so we make up the remaining Rs.700-800.”
On a side note…
— Versed Tech (@versedtech) February 18, 2016