Where there’s smoke there’s fire. And there has been some fire between Amazon and Google’s Youtube service for some time. It all started when Google pulled Youtube from Amazon’s Echo Show product. Amazon didn’t take kindly to that, and since then, the official feud has gone public. Google has also shown dislike for Amazon’s policy of not selling Google products like Chromecast, Google Home, and Nest devices. Short-form content is the perfect thing for products like the Amazon Echo Show or Echo Spot. And now, it seems Amazon is considering any and all alternate options.
Tech Crunch reported that Amazon has applied for two trademarks, “AmazonTube” and “OpenTube” that shows the e-commerce giants has its thought wrapped into it. Also, this is not the first time Amazon has been reportedly working on a premium video service. We’ve heard rumours of Prime video service earlier this year, although Amazon has denied any such plans.
The trademark does suggest ingredients that make it up to be a video streaming service although there isn’t a lot of detail on this. The description, “providing non-downloadable pre-recorded audio, visual and audiovisual works via wireless networks on a variety of topics of general interest,” is the key here.
It would be a long stretch to suggest that Amazon is planning a YouTube competitor as of now. However, to add fuel to fire, it’s also being reported that Amazon has registered domains AlexaOpenTube.com, AmazonAlexaTube.com and AmazonOpenTube.com. There is no official info from Amazon on this new development. Although if this story takes more serious turns, we’ll be sure to know.