Best Social Media Monitoring Tools

To survive as a businessman or a social media influencer in the 21st century, one must struggle to keep their reputation intact.

Even a small hiccup here and there can cost you a sizeable chunk of business. As a result, most modern-day businesses have started to rely heavily on social media monitoring tools to track their ads and manage their overall marketing strategy.

Although social media monitoring tools have been present in society for years now, they have been highly underutilized. The rise of digital marketing has brought social media out in the public domain. Entrepreneurs and businesses now look at social media as a vital marketing tool to drive more leads and generate sales.

But where do social media monitoring tools fall in all this? Knowing about the best social media monitoring tools is just as important as knowing what these tools can do. As a result, we have laid down the five best social media monitoring tools you can use in 2023.

5 Best Social Media Monitoring Software

As we mentioned earlier, social media monitoring tools have been present for years. However, people vastly underestimated their importance until now.

Now, social media monitoring is deemed as one of the most effective tools to drive leads, generate sales, and further enhance a company’s online presence. Although there are tonnes of social media monitoring tools for you to use, we have handpicked the five best social media monitoring tools in 2023.

1. Brand24

social media monitoring tool

This software is one of the best for marketing, and it is one of the top business apps in 2023 on As the name suggests, this application lets you track all the mentions of your brand, keep an eye on your competition, and evaluate the results of your marketing strategy. As of 2023, Brand 24 covers different social media platforms such as

  • Facebook (Posts)
  • Twitter (Posts)
  • Instagram (Posts)
  • YouTube (Posts)
  • TikTok
  • Twitch
  • Review Websites
  • Blogs
  • Newsletters
  • Podcasts

This social media monitoring tool tracks your brand’s every social media mention that pops up on either of the above-mentioned platforms in real-time. It is very easy to get started on Brand24. All you need to do is insert your email address to get started.

Price: Brand 24 offers a 15-day free trial post which you will be charged $49 per month.

2. HootSuite

best social media monitoring tools

For those who look at HootSuite as just a social media management software, you fail to realize that it is much more than that.

With HootSuite, you can not only monitor the different social media platforms but also analyze each and every mention of your brand in real-time. It comes with dozens of robust social media analytics and scheduling actions to streamline workflow.

Just like Brand24, HootSuite lets you track your online presence, monitor your marketing strategy, generate leads, create and promote the company’s advertising campaigns and PR strategies while managing all incoming messages under a single bracket. Currently, HootSuite lets you track your brand’s progress on different platforms such as

  • Twitter
  • Facebook
  • Instagram

Price: You can opt for a 30-day free trial or schedule a demo. Post that, you can choose from 4 different plans, primarily Professional, Team, Business, and Enterprise. The basic plan starts at $25 per month.

3. Keyhole

best social media search tool

If you are a social marketer, this social media monitoring tool gives you options such as brand management, brand monitoring, market research, event monitoring, influencer marketing, insights, and also helps you gather data from social media platforms such as Facebook, Twitter, Instagram, and so on.

There are different plans designed as per the users needs, and there are also optional plans that can be purchased on a per-project basis.

From social media marketing to sentimental analysis, there are tools available for tracking engagement and your social media reach. Meanwhile, you can use the free hashtag that lets you monitor conversations and target the right keywords. Currently, keyhole lets you track data on

  • Facebook
  • Twitter
  • Instagram

Price: You can get started with a $14 free-trial post which you need to shed $59 per month for Social Listening and Account Analytics.

4. Sprout Social

social monitoring tools

This is one of the most widely used social media monitoring tools amongst marketers and PR professionals. There are three different segments to choose from: business, need, and network. This works perfectly on different platforms such as.

  • Facebook
  • Twitter
  • Instagram
  • YouTube
  • LinkedIn
  • Pinterest

This social media monitoring tool covers all four significant aspects of social media management such as engagement, publishing, scheduling, analytics, and listening.

Using these tools, you can track the audience insights via online conversations and then use them to enhance your overall social media strategy. With Sprout, you get to manage all your social media platforms on a single dashboard.

Price: You can choose between four different plans, namely Standard, Professional, and Advanced, costing $99, $149, and $249, respectively.

5. Zoho Social

social media monitoring software

When it comes to powerful social media monitoring tools, you cannot ignore Zoho Social. Here, you get tonnes of social media management tools such as creating, scheduling, publishing, and more in one place.

Right from all your brand mentions to your online customer interactions, Zoho Social keeps everything tight in one place. Zoho Social is currently integrated with the major social media platforms such as.

  • Twitter
  • Facebook
  • Instagram

It comes with the Facebook Leads Ads Integration feature that lets you contact your consumers directly from the dashboard. This way, you can use Zoho Social to gain a deeper insight into your audience and understand their preference so that you can create content as per their preference.

Price: You can opt for a 15-day free trial post which you can select between a Standard, Professional, or a Premium plan that is available on both monthly and yearly subscriptions.

Why do you need Social Media Monitoring tools?

As we mentioned at the start of the article, social media monitoring tools have been present for years. It is only now that we are finally getting to understand the different benefits associated with the same. One of the key benefits of using a social media monitoring tool is that it provides a deeper insight into your consumers’ preferences. This way, you can create content as per their needs and wants.

Also, some features let you measure your social media metrics. You can keep a close watch on your social media marketing campaign, the results of your collaborations, and day-to-day activities.

Another critical benefit of using social media monitoring tools is that they come in handy during social media crises. This way, you can immediately track any negative mentions when they arise.


There are countless benefits associated with social media monitoring tools. For example, social media monitoring tools collect all your social media mentions and evaluate all to give you a detailed result of your social media strategy. This way, you can thoroughly analyze the results to reach your target audience with a clear message.

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