Xiaomi Middle East with its authorized distribution partner TASK FZCO launched the Xiaomi Mi Mix in Dubai. The Chinese manufacturer, has also launched 2 other smartphones, Redmi Note 4 & the Redmi 4A. Wang Xiang, the Senior Vice President of Xiaomi, and Steven Wang, the Head of Expansion Marketing unveiled all the devices on stage.
Mr. Wang Xiang said
We are very excited to bring Xiaomi’s top-quality smartphones to the Middle East and North Africa, as we believe that they will be a very attractive option for consumers here. Xiaomi has spent the past few years developing countless features and optimizations that enhance the way people use their phones, combining cutting-edge technological innovations and great design while defying price expectations. We are delighted to launch our latest range of devices in the Middle East through our partner TASK FZCO
Xiaomi Mi Mix is world’s first bezel-less or you can say highest smartphone with highest screen to body ratio. It is a concept Phone from the company which is available for purchase in China, the home ground of Xiaomi.
The Xiaomi Mi Mix has an edgeless 6.4-inch display with full HD resolution making it 2040×1080 pixels. The company has used ceramic on the top front display for durability. It doesn’t have speakers and proximity sensor on the top front portion. It comes with 6GB of RAM which is huge and makes it as powerful as the OnePlus 3T. Processing the Mi Mix is a Quad-core Qualcomm Snapdragon 821 chipset clocked at 2.35Ghz. It has got 256GB of internal storage based on UFS 2.0 standard. In terms of camera sensors, the Mi 6 Mix comes with a 16MP sensor on the back with Dual LED flash, PDAF and 4K video support. On the front, it comes with 5MP of camera which is located at the bottom. The company claims it to have 50% smaller camera area on their front camera.
- 6.4-inch full HD (2040x1080p) edge to edge display
- 91.3% screen to body ratio
- 6GB of RAM
- 256GB of internal storage
- 2.35GHz Quad-core Qualcomm Snapdragon 821 chipset
- 16MP of main camera with PDAF and 4K video support
- 5MP of front camera which is located at the bottom
- Android Marshmallow
- Fingerprint scanner
- 4400mAh battery with Qualcomm Quick Charge 3.0
The Xiaomi Mi Mix has been launched in Black colour variant. It is priced at AED 2999. TASK stated that Xiaomi has grown from a startup to a global player in the smartphone market in less than five years. They believe that the brand’s premium products and its competitive prices have been a key strength, that contributed towards their remarkable growth, globally. TASK is pleased to support Xiaomi’s expansion in the MENA region as an integrated business partner, and build a strong position for the Mi brand in the Middle East.