WhatsApp owned by Facebook has been the messaging platform of choice in most parts of the world. WhatsApp has been the most popular messaging app in India for a long time now withstanding the competition from Telegram and Facebook Messenger and Indian apps like Hike messenger. WhatsApp is now trying to compete with the payment apps in the country as well like Paytm and MobiKwik which have seen huge uprise in its customer base ever since the demonitization.
WhatsApp is working to launch person-to-person payments in India in the next six months, asreported earlier on Tuesday by the news website The Ken. We have also found some references to this reports looking at the job advertisement on WhatsApp’s website which said it was looking for a candidate with a technical and financial background – who understands India’s Unified Payments Interface (UPI) and the BHIM payments app that enable money transfers and merchant payments using mobile numbers – to be its digital transactions platform for the country.
“India is an important country for WhatsApp, and we’re understanding how we can contribute more to the vision of Digital India,” a WhatsApp spokesman said referring to the ambitious programme launched by the Indian Prime Minister Narendra Modi for digitizing the country.
The spokesperson on further asking about the UPI integration said that “We’re exploring how we might work with companies that share this vision and continuing to listen closely to feedback from our users,”. We had reported earlier that WhatsApp’s co-founder, Brian Acton, had told local media that the app was in early stages of investigating digital payments in the country and that he had talked to the Indian government about the matter.
This move from WhatsApp to launch Payment service in its app will be beneficial for the company as well as its users in digital payments through the app as it has a huge user-base of over 200 Million in India.