This week, Qualcomm announced the latest addition to their Snapdragon series of mobile processors at the MWC 2018. The lineup aims to bring integrated AI engines to more affordable smartphones in the future.
We have seen the technology slowly becoming a trend in the smartphone world, with Apple and Huawei leading the way last year. The promise is rather astonishing, but it also means spending more than what most people in the market can afford.
But Qualcomm’s latest initiative, along with rival company MediaTek, is willing to break the barriers between mid-tier and high-end market, giving more people an access to the latest and more advanced technologies currently only made available for higher-end devices.
“The Snapdragon 700 Mobile Platform Series will bring premium tier technologies and features into more affordable devices, something our global OEM customers and consumers are demanding,” said Alex Katouzian, senior vice president and general manager, mobile, Qualcomm Technologies.
The new Snapdragon 700 Mobile Platform Series is equipped with a multi-core AI (Artificial Intelligence) engine, delivering up to 2x increase in performance compared to the Snapdragon 660 chipset. It also promises wide-range of camera improvements, with support for slow-motion and AI integration among others.
“From our cutting-edge Qualcomm AI engine to superior camera, device performance and power, the Snapdragon 700 Series is optimized to support the experiences consumers have come to expect from the most advanced mobile devices at a lower price point.” Katouzian added.
The new architecture on the Snapdragon 700 series will also offer up to 30% improvements in power efficiency, and better performance and battery management across a number of applications. The new products will also benefit from Qualcomm Quick Charge 4+, allowing devices to retain battery juices up to 50% in just 15 minutes.
According to Qualcomm, commercial samples of the first Snapdragon 700 Series Mobile Platforms will start shipping to customers by 1H of 2018.