Huawei said that it could replace Samsung as the world’s top smartphone manufacturer by next year, following the data released by International Data Corporation (IDC) last Tuesday which showed it surpassed Apple iPhone for the second spot despite the ongoing ban of its products in the United States.
“It’s no question that we become the number two next year. In Q4 next year, it’s possible that we become number one,” Richard Yu, chief of Huawei’s consumer division, boldly announced.
“The past six months have been incredible,” he added.
The remark was made during the release of business results, which disclosed that the company has shipped more than 95 million smartphones during the first half of 2018.
Currently, Samsung holds up its position at the top by shipping about 71.5 million handsets during the month of April to June, accounting for 20.9 percent global market share.
Huawei, on another hand, has shipped about 54.2 million phones during the same period (15.8 percent global market share), followed by Apple’s 41.3 million iPhones giving it a total global market share of 12.1 percent, the first time for the Cupertino giant to step down from the second spot since early 2010.
Shanghai-based smartphone market analyst, Mo Jia, said that achieving Yu’s set goal to become the number by the end of 2019 would be “very challenging” given the market doldrums and competitions.
Huawei’s current strategy of pursuing the lower-end market accounts for its growth. If the company continues to make use of the same strategy, Yu’s claim would be possible.
“For Huawei to surpass Samsung, it depends on whether it can continue to carry out its current strategy of pursuing low-end product volume,” Mo said.