Three months ago, Google dropped support for YouTube on Echo Show—Amazon’s first smart speaker to feature a touch screen display. According to them, Amazon violated their “terms of service” by holding back YouTube’s full functionality on Amazon’s Echo Show. Apparently, Google isn’t a fan of the YouTube app on the platform.
But two weeks ago, Google reversed it’s decision, Echo Show users were unblocked from using YouTube simply by redirecting them to the web version. But sometimes, good things never last and again for the second time, Google is withdrawing YouTube support from the platform. This time, including the Fire TV devices and it’s getting beyond the initial issue.
In a statement provided by YouTube’s spokesperson, he said that Google will no longer support YouTube on Echo Show and FireTV due to “lack of reciprocity” on both parties.
“We’ve been trying to reach agreement with Amazon to give consumers access to each other’s products and services. But Amazon doesn’t carry Google products like Chromecast and Google Home, doesn’t make Prime Video available for Google Cast users, and last month stopped selling some of Nest’s latest products. Given this lack of reciprocity, we are no longer supporting YouTube on Echo Show and FireTV. We hope we can reach an agreement to resolve these issues soon.”
Amazon hasn’t enabled support for Prime video on Google Cast, giving the FireTV an edge towards the competition as it supports both of the company’s streaming services. But now that Google decided to pull out YouTube from the FireTV, it is now making sense where Google is coming from.
Engadget reports that the real root of the dispute between the two companies is Amazon’s insistence to use a “hacked” version of YouTube on its devices instead of collaborating with Google to implement the official version of the app on its platform.
Google’s gripe against Amazon is mainly due to the fact that most of the features of YouTube on both the Echo Show and FireTV were omitted, affecting Google’s ability to collect some of the ad revenue on its videos. However, Google said that they are very much happier to work directly with Amazon to resolve the issue. The YouTube app on the FireTV will continue to work until January 1, 2018.