A lot of people perhaps don’t know this, but Google has two different versions of Gmail- one for the consumer (like you and me) which is free, and the other one as a part of the G Suite which is paid. Now G Suite is a set of intelligent apps including Gmail, Docs, Drive and Calendar that helps to connect the people within a company, no matter where in the world they are.
Having a consumer/personal Gmail account is totally different than having a G Suite Gmail account, though both have the same user experience and doesn’t need any specialized training. A free Gmail account (personal/consumer) may look like [email protected], while a business Gmail address may look like [email protected], so that is one kind difference between personal/consumer Gmail and the G Suite’s Gmail account.
Well surprisingly Diane Greene, SVP of Google Cloud, on Friday took a big step and decided to take care of the much controversial advertising format; ads inside Gmail that scan users’ email contents. For example, if someone is receiving a lot of messages about photography or cameras, a deal from a local camera store might be interesting. On the other hand, if the user has reported these messages as spam, then the user probably doesn’t want to see such a deal.
While the above advertising mechanism of scanning and processing the messages through the user’s Gmail account attracted a lot of lawsuits and criticism, it gave marketers a much more targeted way to reach consumers. So while the free consumer Gmail was subjected to such heavy scrutiny, G Suite’s paid Gmail was not used as an input for ads personalization. According to Diane Greene,
Consumer Gmail content will not be used or scanned for any ads personalization after this change. Ads shown are based on user’s settings. Users can change those settings at any time, including disabling ads personalization. G Suite will continue to be ad free.
Now here’s the catch, Ads will continue to appear inside the consumer version of Gmail. But instead of scanning the user’s email, the ads will now be targeted using other personal information Google already pulls from apps such as Search and YouTube.
The news that Google wouldn’t be reading through the general users’ mail surely comes across as a sign of relief. But you cannot really get over the fact that there is someone out there in the data world, constantly keeping an eye over everything you do.