You may not have heard the “BlackBerry” brand for years, but mind you, they still make phones. Well, sort of.
In September of 2016, BlackBerry Limited (formerly Research in Motion) announced that it will stop designing and manufacturing phones. Instead, the brand ventured on a licensing strategy, allowing chosen third-party manufacturers to use and market the BlackBerry brand for their devices.
Unlike Nokia (which exclusively licensed the Nokia brand to HMD Global), BlackBerry Limited currently has three licensees worldwide. One of which is the Delhi-based telecom company, Optiemus Infracom Ltd.
Now, renowned phone-leaker, Evan Blass, tweeted a photo of what he claims to be an upcoming high-end BlackBerry device.
BlackBerry 'Ghost': a bezel-less, premium Android handset from licensee Optiemus; coming soon to India. pic.twitter.com/KTAvKbDl5v
— Evan Blass (@evleaks) February 26, 2018
The smartphone, dubbed as the “BlackBerry Ghost”, will feature a bezel-less display. Finally ditching that chunky physical keyboard found on the previous Android BlackBerry devices. The rounded corners (instead of the chamfered frame on the BlackBerry Motion) resembles that of the iPhone 6 but is really not a bad thing. This actually makes it more attractive than the previous offerings. Cease the excitement though.
If you live outside India, there’s a pretty good chance that you may never have the “Ghost” — I mean the BlackBerry, not the one in your apartment.
Blass said that the Delhi-based licensee, Optiemus Infracom, is behind the design and manufacturing of the device. It is believed that the BlackBerry Ghost will only be made available for the Indian market upon the release.
Clearly (and thankfully) just a theory for now.